Lagoon Software develops and uses its own software that predicts the behavior and profitability of consumer groups on gaming apps, traditional apps, or websites with an efficient artificial intelligence. This AI tracks the actions of each person in a group of audience on the first day, then on days 7 and 30, to estimate the profitability of the group on day 90, by comparing it with all past audience groups.
This software solution will be a huge advantage for the industry. But for us, it’s already a valuable help to choose the best user acquisition strategies. It’s a Lagoon Software exclusive and it’s still a prototype, but we’re the only ones to benefit from it!